Tag: DTC advertising

03/08/2013

OPDP Restructuring Divisions To Provide “Close Oversight” of DTC Advertising

03/04/2013

Study Cites Benefits of Pharma’s Promotional Efforts

01/03/2013

FDA Responds to Comments on Proposed Corrective DTC Advertising Study

12/03/2012

Industry on DTC Advertising Study: An Informed Patient Enables Better Care

10/10/2012

Proposal to Eliminate DTC Tax Deduction Rears Its Head Again

08/21/2012

What Does DTC Spend Really Mean?

07/23/2012

OPDP's Sauers Uses Real-world Examples in “Drug Marketing Primer” Discussion

06/21/2012

FDA Proposes Study of Disease Info in Branded Drug Ads

06/20/2012

DTC Ad Spending Down in Q1