With a bitterly-contested campaign headlined by pandemic and recession nearly in the rear-view mirror and just days to go before the Nov. 3 election, communications and marketing professionals need to understand what the healthcare environment will look like when the dust settles. To help industry sort through the results and what they may mean for […]
Read more
May 16, 2019 – In a May 15 podcast interview with Medical Marketing & Media’s (MM&M’s) Senior Editor Larry Dobrow, Sharon Callahan, CEO, TBWA\WorldHealth; chief client officer, Omnicom Health Group, spoke about her many years as a member and the former chair – and first woman chair – of the Coalition for Healthcare Communication’s executive […]
Read more
May 14, 2018 – Leaders and rising stars in the healthcare communications field – in advertising, marketing, medical communications, journal publishing and digital platforms – will get both information about what is going on in Washington healthcare policy and access to key Washington contacts at the Coalition for Healthcare Communication Rising Leaders Conference on Healthcare […]
Read more April 24, 2018 – When Sharon Callahan, Chief Client Officer, Omnicom, and CEO, TBWA\WorldHealth, was approached by a small group of women in advertising to support the start of a Time’s Up Advertising movement, she didn’t hesitate to sign an open letter putting industry on notice that sexual harassment is not okay. “There were 14 […]
Read more
By Dick O’Brien, EVP of Government Relations, American Association of Advertising Agencies, and member of the Executive Committee of the Coalition for Healthcare Communication Although the details of the GOP tax reform plan have not yet materialized, one thing is clear: the odds of the advertising tax deduction being phased out over time or eliminated […]
Read more
Oct. 19, 2017 – A New Jersey proposal to both prohibit prescribers from accepting even moderate meals and cap compensation for speeches, consulting or other services from pharmaceutical companies – in an attempt to target the unnecessary prescription of opioids – actually could be counterproductive in meeting that goal, according to Coalition for Healthcare Communication […]
Read more
Oct. 2, 2017 – According to a recent poll conducted by POLITICO and Harvard T.H. Chan School of Public Health, 40 percent of those surveyed said that lowering prescription drug prices should be Congress’ number one priority for the remainder of 2017. Just 26 percent of the public stated that repealing and replacing Obamacare should […]
Read more
Aug. 28, 2017 – Although things have been quiet on the drug promotion and advertising front recently, developing a marketer code of ethics now is a proactive way for the industry to ensure that it has the issues of tamping down fraud and increasing compliance under control, according to an Aug. 15 article written by […]
Read moreOct. 20, 2015 – The FDA’s announcement last week that it was accepting comments on two new studies of direct-to-consumer (DTC) television advertising for prescription drugs adds these studies to the growing pile of research the agency is accumulating to better understand consumers’ comprehension of what is being communicated through these ads. To help industry […]
Read more