By Dick O’Brien, EVP of Government Relations, American Association of Advertising Agencies, and member of the Executive Committee of the Coalition for Healthcare Communication Although the details of the GOP tax reform plan have not yet materialized, one thing is clear: the odds of the advertising tax deduction being phased out over time or eliminated […]
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JD Cassidy, Managing Director, Saatchi & Saatchi Wellness, and representative of the Executive Committee of the Coalition for Healthcare Communication This is the time of the year when many of us are putting kids on school buses or paying college tuition. It is also a great time to remember that we need to be investing […]
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Sept. 18, 2017 – As pressure builds at the White House and among Republicans to pass some sort of tax reform, the Coalition for Healthcare Communication is mobilizing its members to express their support for “the full and immediate deductibility of all marketing costs, including those for medical marketing,” according to a memo sent to […]
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Aug. 28, 2017 – Although things have been quiet on the drug promotion and advertising front recently, developing a marketer code of ethics now is a proactive way for the industry to ensure that it has the issues of tamping down fraud and increasing compliance under control, according to an Aug. 15 article written by […]
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Laura Schoen, President, Global Healthcare, Weber Shandwick-IPG and member of the Executive Committee of the Coalition for Healthcare Communication “Fake news” is front and center in the national debate, but its impact on healthcare communications is underestimated. Healthcare professionals (HCPs) have always relied on third-party endorsers from important media outlets to educate the public on health […]
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Mike Myers, Partner, Cross & Wild, and member of the Executive Committee of the Coalition for Healthcare Communication Whether we face pricing pressures, political gamesmanship, waiting to see what the FDA will do under Commissioner Gottlieb, or the Affordable Care Act changing – or not – pharma has arguably never experienced a more dynamic environment. […]
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May 23, 2017 — By Coalition for Healthcare Communication Executive Director John Kamp Participants at last week’s Coalition for Healthcare Communication Rising Leaders Conference on Healthcare Policy in D.C. heard much about the possibility of price controls on our client’s products but did not find broad consensus on whether they might happen and what […]
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April 24, 2017 – There is no doubt that the Trump administration is likely to change health policy, but the questions that remain to be answered are exactly what those changes will be and how they will affect healthcare communication. If you want predictions and insight from a distinguished panel of FDA and policy experts, […]
Read more Coalition Commentary by Executive Director John Kamp April 17, 2017 — Agencies, media and clients all need to watch closely as this Congress looks to regulate medical manufacturers’ real or perceived excess profits, or at least bring down the cost of medical products for citizens. So far, the political heat on medicine companies has not […]
Read more April 11, 2017 – There is no doubt that the Trump administration is likely to change health policy in the near future, but the questions that remain to be answered are exactly what those changes will be and how they will affect healthcare communication. For predictions and insight from an expert panel of FDA and […]
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