Category: CHC News

CHC News

CHC News

Kamp in MM&M: Now Is the Perfect Time to Establish a Marketer Code of Ethics

Kamp in MM&M: Now Is the Perfect Time to Establish a Marketer Code of Ethics

Aug. 28, 2017 – Although things have been quiet on the drug promotion and advertising front recently, developing a marketer code of ethics now is a proactive way for the industry to ensure that it has the issues of tamping down fraud and increasing compliance under control, according to an Aug. 15 article written by […]

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CHC News

Fake News and Its Impact on Healthcare Communications

Fake News and Its Impact on Healthcare Communications

Laura Schoen, President, Global Healthcare, Weber Shandwick-IPG and member of the Executive Committee of the Coalition for Healthcare Communication “Fake news” is front and center in the national debate, but its impact on healthcare communications is underestimated. Healthcare professionals (HCPs) have always relied on third-party endorsers from important media outlets to educate the public on health […]

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Even Under Fire, Pharma’s Role Is Clear: Helping Patients

Even Under Fire, Pharma’s Role Is Clear: Helping Patients

  Mike Myers, Partner, Cross & Wild, and member of the Executive Committee of the Coalition for Healthcare Communication Whether we face pricing pressures, political gamesmanship, waiting to see what the FDA will do under Commissioner Gottlieb, or the Affordable Care Act changing – or not –  pharma has arguably never experienced a more dynamic environment. […]

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Kamp Commentary: Pricing Issues Take Center Stage in D.C.

Kamp Commentary: Pricing Issues Take Center Stage in D.C.

May 23, 2017 — By Coalition for Healthcare Communication Executive Director John Kamp   Participants at last week’s Coalition for Healthcare Communication Rising Leaders Conference on Healthcare Policy in D.C. heard much about the possibility of price controls on our client’s products but did not find broad consensus on whether they might happen and what […]

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What Medical Marketers Can Expect from President Trump, Republican-led Congress

What Medical Marketers Can Expect from President Trump, Republican-led Congress

April 24, 2017 – There is no doubt that the Trump administration is likely to change health policy, but the questions that remain to be answered are exactly what those changes will be and how they will affect healthcare communication. If you want predictions and insight from a distinguished panel of FDA and policy experts, […]

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Kamp: Three Ways Congress Could Suppress DTC or All Medical Marketing

Kamp: Three Ways Congress Could Suppress DTC or All Medical Marketing

Coalition Commentary by Executive Director John Kamp April 17, 2017 — Agencies, media and clients all need to watch closely as this Congress looks to regulate medical manufacturers’ real or perceived excess profits, or at least bring down the cost of medical products for citizens. So far, the political heat on medicine companies has not […]

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Coalition Rising Leaders Conference Helps Medical Marketers Answer Pressing Questions

Coalition Rising Leaders Conference Helps Medical Marketers Answer Pressing Questions

April 11, 2017 – There is no doubt that the Trump administration is likely to change health policy in the near future, but the questions that remain to be answered are exactly what those changes will be and how they will affect healthcare communication. For predictions and insight from an expert panel of FDA and […]

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Industry Peacekeeping with President Trump Holds Promise But Portends Danger

Industry Peacekeeping with President Trump Holds Promise But Portends Danger

By John Kamp, Executive Director, Coalition for Healthcare Communication [Editor’s Note: This “The Final Word” column appeared in the February 2017 edition of MedAdNews and is reprinted with permission.] As a public official preparing for international negotiations, I was taught by the U.S. State Department to always know exactly what you want and what you’re […]

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Kamp: Coalition Will Continue to Fight for Free Flow of Information

Kamp: Coalition Will Continue to Fight for Free Flow of Information

Nov. 28, 2016 – Although President-elect Donald Trump was not who the Coalition for Healthcare Communication was preparing for in 2017, the organization will stay true to its mission of promoting and protecting the free flow of healthcare information under the Trump administration, according to Coalition Executive Director John Kamp, who spoke at the recent […]

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Coalition Meeting: Moving Forward in Washington, D.C.

Coalition Meeting: Moving Forward in Washington, D.C.

Nov 18, 2016 – Although many in the medical marketing industry were bracing for a post-election drug pricing battle with Hillary Clinton, instead they are taking a beat and preparing for the uncertainty of a new regime under President-elect Donald Trump, according to speakers at the Coalition for Healthcare Communication’s member meeting held Nov 15-16 […]

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