Category: CHC News

CHC News

CHC News

Kamp Commentary: Disclosure of Drug Prices in Ads Not a Done Deal

Kamp Commentary: Disclosure of Drug Prices in Ads Not a Done Deal

By John Kamp, Coalition for Healthcare Communication Executive Director May 16, 2018 — Pharma fared quite well Friday at a White House press briefing outlining ways to reduce drug prices. Indeed, Wall Street responded by increasing the share prices of major drug companies, and even the share prices of payers and insurers, longtime marketing “frenemies.” […]

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CHC News

Gain Actionable Insights at Rising Leaders Conference on Healthcare Policy

Gain Actionable Insights at Rising Leaders Conference on Healthcare Policy

May 14, 2018 – Leaders and rising stars in the healthcare communications field – in advertising, marketing, medical communications, journal publishing and digital platforms – will get both information about what is going on in Washington healthcare policy and access to key Washington contacts at the Coalition for Healthcare Communication Rising Leaders Conference on Healthcare […]

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CHC News

Industry Person of the Year Sharon Callahan: Time’s Up Advertising Supports Women, Diversity

Industry Person of the Year Sharon Callahan: Time’s Up Advertising Supports Women, Diversity

April 24, 2018 – When Sharon Callahan, Chief Client Officer, Omnicom, and CEO, TBWA\WorldHealth, was approached by a small group of women in advertising to support the start of a Time’s Up Advertising movement, she didn’t hesitate to sign an open letter putting  industry on notice that sexual harassment is not okay. “There were 14 […]

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CHC News

What Happens in Washington Doesn’t Stay in Washington

What Happens in Washington Doesn’t Stay in Washington

April 9, 2018 – During a turbulent time in Washington, D.C., healthcare marketers and communication professionals likely have many questions about how the Trump administration’s priorities will impact their industry, how new data privacy regulations that may result from Facebook’s misuse of data will impact their jobs, how a focus on drug pricing could lead […]

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CHC News

What To Do About Fake Medical News?

What To Do About Fake Medical News?

By Karsten Risch, M.D., Ph.D., MPH, Chief Medical Officer, Havas Health & You Promoting fraudulent or ignorant medical practices used to be called quackery. Of course, the tendency to cite anecdotes as conclusions without supporting data is widespread — and not limited to healthcare — and has increasingly been called “fake news.” In particular, social […]

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CHC News

CHC Supports Azar’s Confirmation as HHS Secretary

CHC Supports Azar’s Confirmation as HHS Secretary

Nov. 28, 2017 – The Coalition for Healthcare Communication supports Alex Azar to become the next Department of Health and Human Services (HHS) Secretary, according to a Nov. 28 letter from the CHC to Sen. Lamar Alexander (R-Tenn.), chairman of the Senate Committee on Health, Education, Labor & Pensions (HELP), and Sen. Patty Murray (D-Wash.), […]

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CHC News

Eliminating Ad Tax Deduction: The Threat Is Real

Eliminating Ad Tax Deduction: The Threat Is Real

By Dick O’Brien, EVP of Government Relations, American Association of Advertising Agencies, and member of the Executive Committee of the Coalition for Healthcare Communication Although the details of the GOP tax reform plan have not yet materialized, one thing is clear: the odds of the advertising tax deduction being phased out over time or eliminated […]

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CHC News

Back to School!

Back to School!

JD Cassidy, Managing Director, Saatchi & Saatchi Wellness, and representative of the Executive Committee of the Coalition for Healthcare Communication This is the time of the year when many of us are putting kids on school buses or paying college tuition. It is also a great time to remember that we need to be investing […]

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CHC News

Coalition Rallies Members to Fight for Medical Marketing Tax Deductibility

Coalition Rallies Members to Fight for Medical Marketing Tax Deductibility

Sept. 18, 2017 – As pressure builds at the White House and among Republicans to pass some sort of tax reform, the Coalition for Healthcare Communication is mobilizing its members to express their support for “the full and immediate deductibility of all marketing costs, including those for medical marketing,” according to a memo sent to […]

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CHC News

Kamp in MM&M: Now Is the Perfect Time to Establish a Marketer Code of Ethics

Kamp in MM&M: Now Is the Perfect Time to Establish a Marketer Code of Ethics

Aug. 28, 2017 – Although things have been quiet on the drug promotion and advertising front recently, developing a marketer code of ethics now is a proactive way for the industry to ensure that it has the issues of tamping down fraud and increasing compliance under control, according to an Aug. 15 article written by […]

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