Through government contracts, advertising agencies can help state, local, and federal governments communicate their mission and important messages to the general public to inspire behavioral change, accelerate adoption of vital programs, and contribute to the greater good.
To help agencies navigate the perceived complexities of the government contracting process, the 4A’s Government Relations team has published a new Frequently Asked Questions (FAQ) document that features tips and guidance from a marketing-specific, government contracting expert, Mike Kapetanovic, Founder and Lead Strategist of GrowthLab.
Whether you’re with a holding company agency, independent agency, or small business, dive into the basics of the public sector contracting process. Learn about the contracts award cycle, specific areas of opportunity in the public sector, and how to best leverage business partnerships for successful government contracts awards.
Have questions about the government contracting process for agencies? Please contact Alison Pepper, 4A’s EVP of Government Relations and Sustainability.