Washington Focus

Post-Election Healthcare Update: What the 2024 Elections Mean for the Policy Landscape Regulating Healthcare Marketers and Publishers

With President Donald Trump retaking the White House and Republicans narrowly controlling both the House and Senate, healthcare marketers and publishers must prepare for anticipated legislative, regulatory, and procurement shifts. The CHC and 4A’s Government Relations team in partnership with advocacy experts brings you resources and guidance on what to expect and how to prepare.

While policy gridlock is expected to continue due to slim majorities, we offer big-picture predictions on key federal policy issues impacting agencies and clients including:

  1. Healthcare in the Lame Duck Congress
  2. Taxation and Advertising Tax Deductibility
  3. DTC Rx Advertising
  4. Privacy
  5. Changes in FTC Enforcement

To learn more:

Download the Guidance Paper

The non-healthcare specific 2024 4A’s Post Election Update and forecast can be found here.