Tag: guidance

guidance

Regulatory/FDA

FTC Releases New Staff Paper on Harms to Kids & Teens from Online “Blurred” or Stealth Advertising

FTC Releases New Staff Paper on Harms to Kids & Teens from Online “Blurred” or Stealth Advertising

The Federal Trade Commission (FTC) issued a new staff paper in conjunction with their open Commission meeting that recommends that advertisers, social media influencers, and others who market or promote products online to children should avoid blurring advertising by clearly separating advertising and entertainment, educational, and other content to help limit potential negative effects to […]

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Regulatory/FDA

FTC Issues Proposed Rule Identifying 7 Deceptive Marketing Review and Testimonial Practices

FTC Issues Proposed Rule Identifying 7 Deceptive Marketing Review and Testimonial Practices

The Federal Trade Commission (FTC) announced on June 30th a new notice of proposed rulemaking (NPRM) that attempts to stop marketers from using illicit or deceptive review and endorsement practices. This proposed rule aims to protect consumers seeking genuine feedback on products and services while promoting fairness for honest businesses. Any agencies or their clients […]

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Regulatory/FDA

FTC Releases First Update to Endorsement Ad Guidelines in a Decade

FTC Releases First Update to Endorsement Ad Guidelines in a Decade

The Federal Trade Commission (FTC) issued updates on June 29, 2023 to its Guides Concerning the Use of Endorsements and Testimonials in Advertising (“Endorsement Guides”) and updated its practical business guidance “FTC’s Endorsement Guides: What People are Asking” (“Business Guidance”). Last updated in 2009, the final revisions to the Endorsement Guides feature several key additions addressing technological changes in […]

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Washington Focus

4A’s FAQs on Advertising Agency Considerations for Government Contracting Opportunities

4A’s FAQs on Advertising Agency Considerations for Government Contracting Opportunities

Through government contracts, advertising agencies can help state, local, and federal governments communicate their mission and important messages to the general public to inspire behavioral change, accelerate adoption of vital programs, and contribute to the greater good. To help agencies navigate the perceived complexities of the government contracting process, the 4A’s Government Relations team has […]

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