Tag: social media

social media

Kamp Column: Industry Must Embrace Internet and Social Media or Become Irrelevant in Many Health Conversations

By John Kamp, Executive Director, Coalition for Healthcare Communication June 29, 2011 — Yesterday I had the pleasure of moderating a lively panel discussion at the 2011 BIO annual meeting in D.C., titled: “Talking About Your Product in the New Age: Social Media and the Internet.” While every speaker recognized the regulatory uncertainty and complexity […]

Read more

More Social Media Studies Planned at FDA

Immediate Guidance Slips Again  May 9, 2011 – A recent notice in the Federal Register calling for comments on a series of Food and Drug Administration (FDA) studies to determine the most effective way of presenting risk information online indicates that the FDA is still a long way from developing significant new social media guidance. This status […]

Read more

Innovate with Social Media While Waiting for FDA Guidance, Says Coalition Executive Director

April 11, 2011 – While waiting for the Food and Drug Administration’s (FDA’s) Division of Drug Marketing, Advertising, and Communications (DDMAC) to begin issuing social media guidance, it is important for agencies and clients to create compelling sites for professionals and patients that stay within the FDA’s existing policies, according to John Kamp, executive director […]

Read more

Pew Survey Confirms Importance of Internet to Consumers

March 4, 2011 — Although the medicines industry is treading carefully in its use of Internet marketing, new research confirms that consumer use of the Internet is growing. Consumers both use and value the ability to research health topics online, according to the recently released results of a Pew Internet Project/California HealthCare Foundation survey. Meanwhile, pharmaceutical companies […]

Read more

Rough Seas or Smooth Sailing? Navigating Pharma’s Role in Social Media Marketing

Feb. 14, 2011 — As more and more pharmaceutical companies explore the addition or expansion of social media marketing efforts, they are seeking to balance the perceived benefits of such marketing with the slow emergence of metrics to validate those benefits. However, it appears that social media marketing is gaining traction, according to a recent Harvard […]

Read more

General

Coalition Focus for 2011

Coalition Focus for 2011

Although 2011 brings political party shifts in Congress and new challenges, the mission of the Coalition for Healthcare Communication (CHC) remains the same: To protect, for society and individual patients, the benefit of the free flow of healthcare information. This year the CHC will be focusing on four major issues: (1) tax treatment of marketing […]

Read more

General

Add Your New Year Predictions to Our Industry Leaders'

Add Your New Year Predictions to Our Industry Leaders'

2011 Medical Marketing Predictions published in Medical Marketing & Media, December 30, 2010 — by Matthew Arnold Will 2011 be the year FDA loosens up and opens the floodgates on a flurry of big new approvals? More seriously, will they get around to issuing social media guidance for pharma before Baby New Year morphs into […]

Read more