Aug. 22, 2012 — Sanofi is moving forward with social media efforts for diabetes using its own social media rules in the absence of guidance on the topic from the FDA, according to a Beyond the Pill article discussing a post on Fast Company. It appears that Sanofi and other companies pursuing social media marketing […]
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social mediaLilly Showing Social Media Savvy, Pitts Says
July 12, 2012 – In a July 12 entry on his DrugWonks.com blog, Center for Medicine in the Public Interest Co-founder and President Peter Pitts discusses how Eli Lilly & Co. is using social media to its advantage. This example australia healthcare online viagra is significant, because many pharmaceutical companies continue to struggle with how […]
Read moreCHC, Other Industry Leaders Warn Congress That New Laws Could Thwart Progress of Voluntary Privacy Programs
March 8, 2012 – Fifteen trade associations – including the Coalition for Healthcare Communication – sent a letter to Congressional leaders this week asking them to hold off on pursuing consumer privacy legislation while industry-led self-regulatory program efforts take hold. Because these efforts are an efficient and effective way to protect consumer privacy interests, the […]
Read moreDAA’s Self-regulatory Ad Program to Protect Consumers Online Is Praised by White House, DOC and FTC
Feb. 23, 2012 – At a White House meeting held today to unveil the blueprint for the Obama Administration’s “Consumer Privacy Bill of Rights,” the Digital Advertising Alliance (DAA) and its members were praised by White House, Department of Commerce and Federal Trade Commission officials for their efforts during the past three years to protect […]
Read moreDigital Health Coalition Issues Guiding Principles and Best Practices to Help Lead Way on Robust Use of Social Media by Medicine Companies
Feb. 7, 2012 – Responding to patient and professional calls for more industry participation in the Internet and social media, a broad-based industry group – including the Coalition for Healthcare Communication – yesterday issued “guiding principles” at a members meeting in New York City to advance the digital presence of the medicines industry. The Digital Health […]
Read moreMMM Features Kamp's Call for Industry Leadership on Off-label, Online Communications
Jan. 6, 2012 — This article, written by Coalition for Healthcare Communication Executive Director John Kamp, was featured in the Jan. 3, 2012, issue of Medical Marketing & Media. Industry must step up and lead on off-label, online communications by John Kamp January 03 2012 FDA ended 2011 by initiating two major public dockets on off-label […]
Read moreFDA Issues Draft Guidance on Unsolicited Off-label Info Requests, Addresses both Professional and Internet Media
Jan. 2, 2012 – In the waning days of 2011, the FDA released a significant draft guidance on company responses to unsolicited requests for off-label information by healthcare professionals and consumers. Although the FDA explicitly recognized the value of company-provided information, the draft guidance adhered to its traditional policy stance strickly limiting such answers to the individual making the request […]
Read moreMMM Previews Pharma Debates in DC: Prepare for a Wild Ride in 2012
Dec. 12, 2011 — Facing a need to decrease spending and boost revenues, the federal government will continue to target the pharmaceutical industry in 2012, according to a recent report in the December issue of Medical Marketing & Media. In the report, “Outlook 2012: Detailing DC,” author Matthew Arnold states that although pharma is fighting back, […]
Read moreRegulatory Compliance Testing Helps Agencies Navigate Internet, Social Media
Aug. 12, 2011 – Investing in regulatory compliance testing to build better promotional campaigns that track with FDA marketing regulations and guidance is a wise business decision for advertising and promotion agencies, according to a recent article in Rx COMPLIANCE REPORT. Participating in a new online certificate program developed by the Center for Communication Compliance […]
Read moreEPharma West Keynote: Social Media Insight from Peter Pitts
Aug. 1, 2011 — Listed below are excerpts from the keynote speech on Social Media, presented at EPharma West by Peter Pitts (reprinted with permission): Social media for regulated industry is a wonderful green field of opportunity. But to maximize the opportunity, we must accommodate the reality of a messier world. Social media, almost by […]
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