Category: General

General

Coalition Arms Industry with Tool Kit to Defend DTC Advertising

Dec. 14, 2015 – With medical marketing being targeted by politicians and the media as one cause of high drug prices, the Coalition for Healthcare Communication is helping its members take action against this claim by providing them with a direct-to-consumer (DTC) Tool Kit that includes talking points and other informational resources. “The public and […]

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NBER: DTC Ads Increase Treatment of the Undertreated and Undiagnosed, Improve Drug Adherence

Dec. 7, 2015 – While direct-to-consumer (DTC) advertising increases the number of drug prescriptions, it also boosts the number of people being treated for commonly undertreated conditions and improves drug adherence, according to a new study released by the National Bureau of Economic Research (NBER). The NBER study, “Prescription Drug Advertising and Drug Utilization: The […]

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AMA Calls for DTC Advertising Ban

Nov. 17, 2015 — The American Medical Association (AMA) announced today that it would support an advertising ban on direct-to-consumer (DTC) advertising in an effort to make prescription drugs more affordable and address member concerns regarding “the negative impact of commercially-driven promotions and the role that marketing costs play in fueling escalating drug prices.” The […]

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CHC and CCC Launching Regulatory Compliance University for Agencies, Publishers

Aug. 19, 2015 – The Coalition for Healthcare Communication (CHC) is partnering with the Center for Communication Compliance (CCC) to offer the first regulatory compliance eLearning program to healthcare agencies and publishers. “As the regulatory environment becomes more complex for communications professionals promoting drugs and devices, the CHC/CCC partnership makes it practical, efficient and affordable […]

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CHC/CCC Regulatory Compliance University

The Coalition for Healthcare Communication (CHC) and the Center for Communication Compliance (CCC) are partners in the industry’s first eLearning system that confirms healthcare agency and publishing staffers’ mastery of fundamental advertising and promotional requirements from the government and trade associations. The CCC Regulatory Compliance University offers more than two dozen eLearning modules on fundamental […]

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Changing of the Guard at PhRMA

April 20, 2015 – The Pharmaceutical Research and Manufacturers of America (PhRMA) last week announced changes to its board – including the appointment of Merck’s Kenneth C. Frazier as chairman of the PhRMA Board – as well as the upcoming retirement of PhRMA President and CEO John J. Castellani. “PhRMA is pleased to welcome Ken […]

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Coalition to Sponsor Medical Marketing Pitch Webinar

April 6, 2015 – The Coalition for Healthcare Communication is sponsoring a Webinar May 6 that will highlight both basic and advanced techniques ad agencies can use to successfully sell their services to clients. Led by Rob Buccino, an experienced agency pitch runner and consultant, “The Twelve Steps to a Winning Medical Marketing Pitch” Webinar […]

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2014 DTC Ad Spending on the Rise

March 25, 2015 – The amount of money that drug companies spent on direct-to-consumer advertising rose from $3.8 billion in 2013 to $4.5 billion in 2014, a potential signal of both a recovering economy and industry’s desire to speak more directly to the patients who are gaining more control of their own healthcare. According to […]

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DAA Expands Ad Privacy Controls to Mobile Marketplace

Feb. 26, 2015 – To “bolster both consumer trust and marketplace growth,” the Digital Advertising Alliance (DAA) yesterday launched two new mobile tools for consumers that provide “transparency and choice over data collection wherever and however they access the Internet,” according to DAA General Counsel Stu Ingis. The new mobile tools – “AppChoices” and the […]

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