Category: DTC Advertising

AMA Calls for DTC Advertising Ban

Kaiser Poll: DTC Ads Have High Profile, But Mixed Reviews

FDA Study of DTC Ads Reaches Critical Mass

Which Standard of Truth Will Be Used To Evaluate Non-misleading Ad Claims?

Prescription Drug Marketing Targeted by Hillary Clinton

CHC and CCC Launching Regulatory Compliance University for Agencies, Publishers

2014 DTC Ad Spending on the Rise

DAA Expands Ad Privacy Controls to Mobile Marketplace

Revised Guidance on Use of Brief Summary in Print DTC Ads: Full PI Is Not Needed or “Recommended”