Aug. 19, 2015 – The Coalition for Healthcare Communication (CHC) is partnering with the Center for Communication Compliance (CCC) to offer the first regulatory compliance eLearning program to healthcare agencies and publishers. “As the regulatory environment becomes more complex for communications professionals promoting drugs and devices, the CHC/CCC partnership makes it practical, efficient and affordable […]
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GiegerichIndustry on DTC Advertising Study: An Informed Patient Enables Better Care
Dec. 3, 2012 – Several industry advertising experts have weighed in regarding what message drug companies should take from a recent study published in Cancer regarding the impact of direct-to-consumer (DTC) advertising for aromatase inhibitors (AIs). The study, released in November, found that DTC advertising (DTCA) for AIs “was associated with increases in appropriate prescriptions […]
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