Tag: DTC advertising

DTC advertising

Davidson Sums Up Past and Current State of DTC Ad Restrictions, Ad Tax Deduction

June 7, 2016 – The Advertising Coalition (TAC) Executive Director Jim Davidson gave industry’s next generation a comprehensive overview of the battle the prescription drug industry has fought over the years to protect its right to advertise at the recent Coalition for Healthcare Communication Rising Leaders Conference held in May in Washington, D.C. Davidson summarized […]

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The Advertising Coalition Reminds FDA of First Amendment Limits to Advertising Regulation

May 9, 2016 – In an April 29 comment to the FDA on its recent proposal to conduct research on how animation in direct-to-consumer (DTC) prescription drug advertising affects viewer comprehension, The Advertising Coalition (TAC) asks the agency to consider the Office of Prescription Drug Promotion’s mission statement “in the context of a series of […]

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DeLauro's House Bill to Restrict DTC Advertising Likely Would Violate First Amendment

Feb. 18, 2016 – A bill introduced in the House last week by Rep. Rosa DeLauro (D-Conn.) — the Responsibility in Drug Advertising Act of 2016 (H.R. 4565) – would prohibit direct-to-consumer (DTC) advertising for the first three years following a drug’s approval and allow the Department of Health and Human Services (HHS) to waive […]

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Save the Date: PhRMA’s Lori Reilly to Speak to Coalition on Feb. 16

Dec. 14, 2015 – Lori Reilly, executive vice president, Policy and Research, at the Pharmaceutical Research and Manufacturers of America (PhRMA), will speak to Coalition for Healthcare Communication members in New York City at 9 a.m. on Tuesday, Feb. 16, and will share her thoughts on “Managing Pricing and Marketing Challenges in 2016.” “Come hear […]

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Coalition Arms Industry with Tool Kit to Defend DTC Advertising

Dec. 14, 2015 – With medical marketing being targeted by politicians and the media as one cause of high drug prices, the Coalition for Healthcare Communication is helping its members take action against this claim by providing them with a direct-to-consumer (DTC) Tool Kit that includes talking points and other informational resources. “The public and […]

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NBER: DTC Ads Increase Treatment of the Undertreated and Undiagnosed, Improve Drug Adherence

Dec. 7, 2015 – While direct-to-consumer (DTC) advertising increases the number of drug prescriptions, it also boosts the number of people being treated for commonly undertreated conditions and improves drug adherence, according to a new study released by the National Bureau of Economic Research (NBER). The NBER study, “Prescription Drug Advertising and Drug Utilization: The […]

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