Through government contracts, advertising agencies can help state, local, and federal governments communicate their mission and important messages to the general public to inspire behavioral change, accelerate adoption of vital programs, and contribute to the greater good. To help agencies navigate the perceived complexities of the government contracting process, the 4A’s Government Relations team has […]
Read moreFeb. 23, 2012 – At a White House meeting held today to unveil the blueprint for the Obama Administration’s “Consumer Privacy Bill of Rights,” the Digital Advertising Alliance (DAA) and its members were praised by White House, Department of Commerce and Federal Trade Commission officials for their efforts during the past three years to protect […]
Read moreObama Administration Says Legislation Would Provide “Firm Legal Foundation” March 17, 2011 — Current industry self-regulation on digital tracking and marketing practices may not be enough to stave off legislation establishing a mandatory Do Not Track program, according to testimony and remarks made at a Senate Commerce, Science & Transportation Committee hearing held March 16 […]
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Jan. 31, 2011 – The Coalition for Healthcare Communication (CHC) today signed on with other leading marketing organizations to the Direct Marketing Association’s joint industry comments regarding the U.S. Department of Commerce’s Internet Policy Task Force’s green paper, entitled Commercial Data Privacy and Innovation in the Internet Economy: A Dynamic Policy Framework. work from home […]
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Although 2011 brings political party shifts in Congress and new challenges, the mission of the Coalition for Healthcare Communication (CHC) remains the same: To protect, for society and individual patients, the benefit of the free flow of healthcare information. This year the CHC will be focusing on four major issues: (1) tax treatment of marketing […]
Read moreAt the November 12th FDA Public Hearing on “Promotion of FDA-Regulated Medical Products Using the Internet and Social Media Tools,” John Kamp, the Coalition’s Executive Director, presented testimony on behalf of the Coalition and the American Association of Advertising Agencies.
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