Through government contracts, advertising agencies can help state, local, and federal governments communicate their mission and important messages to the general public to inspire behavioral change, accelerate adoption of vital programs, and contribute to the greater good. To help agencies navigate the perceived complexities of the government contracting process, the 4A’s Government Relations team has […]
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December 14, 2022 — The American Association of Advertising Agencies (4A’s), the leading U.S.-based advertising trade association serving more than 600+ members nationwide, today announced the acquisition of the Coalition for Healthcare Communication (CHC). Founded in 1993, the Coalition for Healthcare Communication (CHC) promotes the free exchange of accurate, credible, and scientifically sound healthcare information. […]
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April 20, 2020 – With additional changes to the regulations still in administrative review and businesses grappling with pressing COVID-19 issues, a group of nearly 100 advertising trade associations, organizations and companies asked California Attorney General Xavier Becerra (D) to delay the July 1 enforcement date for the California Consumer Protection Act (CCPA). But it […]
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July 8, 2019 – A growing spotlight on data privacy will lead the federal government to create national data privacy regulation in lieu of a patchwork of different regulations spanning 50 states, according to Alison Pepper, senior vice president for Government Relations at the 4A’s. Speaking at the recent Coalition for Healthcare Communication’s Rising Leaders […]
Read more May 30, 2019 –As “the outrage around privacy incidents continues to get a little bit louder every year,” many states have already made significant moves to regulate data privacy and fill the gaps left by a lack of federal legislation, Alison Pepper, senior vice president for Government Relations at the 4A’s, told the Rising Leaders […]
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April 15, 2019 – As the debate over consumer data privacy continues and digital marketing has become increasing complex, a new “Privacy for America” coalition has formed to work with Congress to support “enactment of groundbreaking comprehensive federal consumer data privacy and security legislation,” according to an April 8 press release. The group is designed […]
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June 4, 2018 – The answer to the question of whether or not the presidency of Donald Trump has been good for the advertising business appears to mostly be a “yes,” according to 4As Executive Vice President of Government Relations Dick O’Brien, who spoke in Washington, D.C., at a recent session of the Coalition for […]
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Dec. 4, 2017 – A new report from the National Academies of Science, Engineering and Medicine, “Making Medicines Affordable,” recommends promoting the adoption of industry codes of conduct, eliminating the tax deductibility of advertising expenses and discouraging direct-to-consumer (DTC) advertising in order to lower drug prices (http://bit.ly/2zX0jq7). “In yet another example of drug marketing being […]
Read more Nov. 13, 2017 – While it seemed like the elimination of the pharma advertising tax deduction was not on the tax bill table, Sen. Claire McCaskill (D-Mo.) today filed an amendment to eliminate that tax deduction. “Although we’re taking this seriously, a Senate Democrat filing an amendment to a Republican-controlled bill is perhaps not a […]
Read moreMarch 9, 2017 – Four major advertising and media industry groups have issued a joint letter opposing an Oregon bill (S.B. 792) that would require manufacturers to disclose prescription drug wholesale prices in any ads run in the state or face potential civil penalties of up to $5,000 per ad publication or broadcast. According to […]
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