Tag: 4A’s

4A's

Data Privacy

Despite Late Changes and COVID-19, CCPA Enforcement Date Remains July 1

Despite Late Changes and COVID-19, CCPA Enforcement Date Remains July 1

April 20, 2020 – With additional changes to the regulations still in administrative review and businesses grappling with pressing COVID-19 issues, a group of nearly 100 advertising trade associations, organizations and companies asked California Attorney General Xavier Becerra (D) to delay the July 1 enforcement date for the California Consumer Protection Act (CCPA). But it […]

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Data Privacy

4A’s Pepper: Congress Will Act on Data Privacy to Avoid “Nightmare”

4A’s Pepper: Congress Will Act on Data Privacy to Avoid “Nightmare”

July 8, 2019 – A growing spotlight on data privacy will lead the federal government to create national data privacy regulation in lieu of a patchwork of different regulations spanning 50 states, according to Alison Pepper, senior vice president for Government Relations at the 4A’s. Speaking at the recent Coalition for Healthcare Communication’s Rising Leaders […]

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Data Privacy

California Privacy Act to Be Amended to Clarify Key Points, 4A’s’ Pepper Predicts

California Privacy Act to Be Amended to Clarify Key Points, 4A’s’ Pepper Predicts

May 30, 2019 –As “the outrage around privacy incidents continues to get a little bit louder every year,” many states have already made significant moves to regulate data privacy and fill the gaps left by a lack of federal legislation, Alison Pepper, senior vice president for Government Relations at the 4A’s, told the Rising Leaders […]

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Washington Focus

“Privacy for America” Formed to Tackle Data Privacy Protections, Legislation

“Privacy for America” Formed to Tackle Data Privacy Protections, Legislation

April 15, 2019 – As the debate over consumer data privacy continues and digital marketing has become increasing complex, a new “Privacy for America” coalition has formed to work with Congress to support “enactment of groundbreaking comprehensive federal consumer data privacy and security legislation,” according to an April 8 press release. The group is designed […]

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CHC News

4As’ O’Brien: Is Trump Good for the Advertising Business?

4As’ O’Brien: Is Trump Good for the Advertising Business?

June 4, 2018 – The answer to the question of whether or not the presidency of Donald Trump has been good for the advertising business appears to mostly be a “yes,” according to 4As Executive Vice President of Government Relations Dick O’Brien, who spoke in Washington, D.C., at a recent session of the Coalition for […]

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DTC Advertising

National Academies Report Calls for End to Ad Tax Deductions, Discourages DTC Ads

National Academies Report Calls for End to Ad Tax Deductions, Discourages DTC Ads

Dec. 4, 2017 – A new report from the National Academies of Science, Engineering and Medicine, “Making Medicines Affordable,” recommends promoting the adoption of industry codes of conduct, eliminating the tax deductibility of advertising expenses and discouraging direct-to-consumer (DTC) advertising in order to lower drug prices (http://bit.ly/2zX0jq7). “In yet another example of drug marketing being […]

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Legislative

Sen. McCaskill Files Tax Bill Amendment to Eliminate Ad Tax Deduction

Sen. McCaskill Files Tax Bill Amendment to Eliminate Ad Tax Deduction

Nov. 13, 2017 – While it seemed like the elimination of the pharma advertising tax deduction was not on the tax bill table, Sen. Claire McCaskill (D-Mo.) today filed an amendment to eliminate that tax deduction. “Although we’re taking this seriously, a Senate Democrat filing an amendment to a Republican-controlled bill is perhaps not a […]

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4A’s and ANA Issue Best Practices to Avoid Online Piracy and Counterfeiting

June 12, 2012 – Advertisers should not unintentionally provide financial support to “rogue” Internet sites that are dedicated to the infringement of the intellectual property of others and need to have confidence that their corporate brands and images are not being compromised by association with such unlawful activity, according to a statement of best practices […]

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