CHC News

Purple Strategies’ Haynes to Keynote at CHC Member Meeting in D.C.

Sept. 29, 2016 — Bruce Haynes, founding partner and president of Purple Strategies, will give the keynote address at the Coalition for Healthcare Communication Member Meeting to be held in Washington, D.C., on Nov. 15-16. Haynes works with some of the world’s best-known brands in the areas of strategy and message development, research, advertising, media relations and digital and social media engagement, serves as the 4As political agency head and is a frequent television commentator.

The two-day member meeting will cover the impact of the election outcome, drug pricing, marketing taxes and other communication-related topics. Featured speakers include political commentators on the election, marketing lobbyists on what will happen next on industry issues, and representatives from PhRMA and other sister trade associations talking about FDA and medical marketing issues. Also confirmed to speak are Peter Kosmala, senior vice president of government relations at the 4As, and Michael McCaughan of Prevision Policy/The RPM Report.

“The board of the Coalition has agreed to keep the registration free for employees of member companies, said CHC Executive Director John Kamp. “That’s the best bargain in Washington.”

Members are advised to register and book their hotel rooms now as hotels are filling up quickly. To register for the meeting or become a CHC member, please contact John Kamp at: