May 2, 2014 – The Coalition for Healthcare Communication believes that “shorter, simpler disclosures are most likely to lead to robust doctor-patient conversations and better health outcomes,” according to a comment the CHC submitted to the FDA today on its proposal to conduct research on the impact of limiting risks presented in direct-to-consumer (DTC) prescription […]
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tv adsFDA Is Considering Shorter List of Risks in DTC TV Ad Major Statement
Feb. 17, 2014 – In recognition that the stream of risks currently disclosed on direct-to-consumer (DTC) television ads may be so detailed that they have become white noise, the FDA is announcing in the Federal Register due to be published Feb. 18 (2014-03390) that it will study what impact limiting those risks to the most serious […]
Read morePhRMA, Industry Members Object to TV Ad Review Draft Guidance
June 4, 2012 – In recent comments to the FDA regarding a draft guidance that would call for prior review of six categories of direct-to-consumer (DTC) television ads, the Pharmaceutical Research and Manufacturers of America (PhRMA) stated that it is “concerned” that the FDA’s proposal infringes on the drug industry’s First Amendment rights. Coalition for Healthcare […]
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