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DTC Advertising

HHS’ Azar Announces Proposed Rule Requiring DTC Ad Price Disclosures

HHS’ Azar Announces Proposed Rule Requiring DTC Ad Price Disclosures

Oct. 16, 2018 – Yesterday morning, the Pharmaceutical Research and Manufacturers of America (PhRMA) announced a program under which member companies would refer patients to online information about medicine costs in direct-to-consumer (DTC) ads. But then yesterday afternoon, Department of Health and Human Services (HHS) Secretary Alex Azar made clear that this effort would not […]

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Washington Focus

White House Plan to Lower Drug Prices Takes Incremental Approach

White House Plan to Lower Drug Prices Takes Incremental Approach

May 14, 2018 – President Donald Trump on Friday announced his blueprint to lower drug prices, but his initiatives were deemed “a raft of modest moves that left the pharmaceutical industry relieved and buoyed their stocks,” by The Wall Street Journal. One of the more controversial items in Trump’s plan is a request that the Department […]

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