Tag: influencer

influencer

Regulatory/FDA

Impact of Celebrity, Influencer Drug Product Endorsements to Be Studied by OPDP

Impact of Celebrity, Influencer Drug Product Endorsements to Be Studied by OPDP

Feb. 3, 2020 – How much effect the status of drug product endorsers – be they celebrities, physicians, patients or social media influencers – has on consumers is the subject of a new study proposed by the FDA’s Office of Prescription Drug Promotion (OPDP) in the Jan. 28 Federal Register. “We are interested in the […]

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