Tag: DTC

DTC

Regulatory Compliance Testing Helps Agencies Navigate Internet, Social Media

Aug. 12, 2011 – Investing in regulatory compliance testing to build better promotional campaigns that track with FDA marketing regulations and guidance is a wise business decision for advertising and promotion agencies, according to a recent article in Rx COMPLIANCE REPORT. Participating in a new online certificate program developed by the Center for Communication Compliance […]

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Kamp Column: Industry Must Embrace Internet and Social Media or Become Irrelevant in Many Health Conversations

By John Kamp, Executive Director, Coalition for Healthcare Communication June 29, 2011 — Yesterday I had the pleasure of moderating a lively panel discussion at the 2011 BIO annual meeting in D.C., titled: “Talking About Your Product in the New Age: Social Media and the Internet.” While every speaker recognized the regulatory uncertainty and complexity […]

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New CBO Report Recognizes That a Moratorium on DTC Advertising Is No Public Policy Panacea

June 1, 2011 — Ongoing attacks on direct-to-consumer (DTC) advertising for new prescription drugs may be deflected by a recent report from the Congressional Budget Office (CBO), which states that a two year moratorium on DTC advertising “could worsen – rather than enhance – public health.” “The CBO report recognizes the multiple factors in medical […]

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Kerry/McCain Commercial Privacy Bill of Rights Has No “Do Not Track” Provision

April 14, 2011 – “The Commercial Privacy Bill of Rights Act of 2011,” introduced Tuesday by Sen. John Kerry (D-Mass.) and Sen. John McCain (R-Ariz.), would establish a framework to protect consumer information online but stops short of calling for a “Do Not Track” provision that has been the hallmark of other recently proposed legislation. treatment […]

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Innovate with Social Media While Waiting for FDA Guidance, Says Coalition Executive Director

April 11, 2011 – While waiting for the Food and Drug Administration’s (FDA’s) Division of Drug Marketing, Advertising, and Communications (DDMAC) to begin issuing social media guidance, it is important for agencies and clients to create compelling sites for professionals and patients that stay within the FDA’s existing policies, according to John Kamp, executive director […]

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Call for Do Not Track Legislation Intensifies at Senate Hearing

Obama Administration Says Legislation Would Provide “Firm Legal Foundation” March 17, 2011 — Current industry self-regulation on digital tracking and marketing practices may not be enough to stave off legislation establishing a mandatory Do Not Track program, according to testimony and remarks made at a Senate Commerce, Science & Transportation Committee hearing held March 16 […]

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Pew Survey Confirms Importance of Internet to Consumers

March 4, 2011 — Although the medicines industry is treading carefully in its use of Internet marketing, new research confirms that consumer use of the Internet is growing. Consumers both use and value the ability to research health topics online, according to the recently released results of a Pew Internet Project/California HealthCare Foundation survey. Meanwhile, pharmaceutical companies […]

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