Sept. 21, 2011 — The results of a study issued last week show that a majority of patients have a preference for new drugs over older drugs, and that the public does not completely understand the FDA new drug approval process. For marketers, this may be good news, but industry also may want to consider […]
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DTCFall 2011 Update: Four Things Industry Should Know
By John Kamp, Coalition for Healthcare Communication Executive Director Sept. 13, 2011 — Debates over health care and related marketing costs are certain to arise as the Congress and White House struggle to reduce the deficit, stimulate the economy and prepare for the upcoming elections. Meanwhile, the IMS Supreme Court decision is causing a […]
Read moreRegulatory Compliance Testing Helps Agencies Navigate Internet, Social Media
Aug. 12, 2011 – Investing in regulatory compliance testing to build better promotional campaigns that track with FDA marketing regulations and guidance is a wise business decision for advertising and promotion agencies, according to a recent article in Rx COMPLIANCE REPORT. Participating in a new online certificate program developed by the Center for Communication Compliance […]
Read moreEPharma West Keynote: Social Media Insight from Peter Pitts
Aug. 1, 2011 — Listed below are excerpts from the keynote speech on Social Media, presented at EPharma West by Peter Pitts (reprinted with permission): Social media for regulated industry is a wonderful green field of opportunity. But to maximize the opportunity, we must accommodate the reality of a messier world. Social media, almost by […]
Read moreKamp Column: Industry Must Embrace Internet and Social Media or Become Irrelevant in Many Health Conversations
By John Kamp, Executive Director, Coalition for Healthcare Communication June 29, 2011 — Yesterday I had the pleasure of moderating a lively panel discussion at the 2011 BIO annual meeting in D.C., titled: “Talking About Your Product in the New Age: Social Media and the Internet.” While every speaker recognized the regulatory uncertainty and complexity […]
Read moreAd Coalition: Online DTC Studies Should Not Further Delay FDA Social Media Guidance
June 27, 2011 — The Food and Drug Administration (FDA) should move forward with its social media/Internet guidance and not wait for the results of the three studies it recently announced it would conduct to test benefit and risk information presentations on direct-to-consumer (DTC) prescription drug Web sites, according to comments submitted to the FDA […]
Read moreNew CBO Report Recognizes That a Moratorium on DTC Advertising Is No Public Policy Panacea
June 1, 2011 — Ongoing attacks on direct-to-consumer (DTC) advertising for new prescription drugs may be deflected by a recent report from the Congressional Budget Office (CBO), which states that a two year moratorium on DTC advertising “could worsen – rather than enhance – public health.” “The CBO report recognizes the multiple factors in medical […]
Read moreKerry/McCain Commercial Privacy Bill of Rights Has No “Do Not Track” Provision
April 14, 2011 – “The Commercial Privacy Bill of Rights Act of 2011,” introduced Tuesday by Sen. John Kerry (D-Mass.) and Sen. John McCain (R-Ariz.), would establish a framework to protect consumer information online but stops short of calling for a “Do Not Track” provision that has been the hallmark of other recently proposed legislation. treatment […]
Read moreInnovate with Social Media While Waiting for FDA Guidance, Says Coalition Executive Director
April 11, 2011 – While waiting for the Food and Drug Administration’s (FDA’s) Division of Drug Marketing, Advertising, and Communications (DDMAC) to begin issuing social media guidance, it is important for agencies and clients to create compelling sites for professionals and patients that stay within the FDA’s existing policies, according to John Kamp, executive director […]
Read moreCall for Do Not Track Legislation Intensifies at Senate Hearing
Obama Administration Says Legislation Would Provide “Firm Legal Foundation” March 17, 2011 — Current industry self-regulation on digital tracking and marketing practices may not be enough to stave off legislation establishing a mandatory Do Not Track program, according to testimony and remarks made at a Senate Commerce, Science & Transportation Committee hearing held March 16 […]
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