Tag: DTC Tool Kit

DTC Tool Kit

Coalition Arms Industry with Tool Kit to Defend DTC Advertising

Dec. 14, 2015 – With medical marketing being targeted by politicians and the media as one cause of high drug prices, the Coalition for Healthcare Communication is helping its members take action against this claim by providing them with a direct-to-consumer (DTC) Tool Kit that includes talking points and other informational resources. “The public and […]

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