Tag: DTC broadcast ads

DTC broadcast ads

DTC Advertising

DTC Docket Draws Health Professional, Consumer Comments

DTC Docket Draws Health Professional, Consumer Comments

Nov. 17, 2017 — In response to an Office of Prescription Drug Promotion (OPDP) call for input on a “limited risks plus disclosure” strategy for broadcast direct-to-consumer (DTC) ads, the FDA received 39 comments from health professionals and consumers as of Nov. 16. Although several of the commenters call for a complete ban on DTC […]

Read more