Tag: disease awareness

disease awareness

CHC News

Fake News and Its Impact on Healthcare Communications

Fake News and Its Impact on Healthcare Communications

Laura Schoen, President, Global Healthcare, Weber Shandwick-IPG and member of the Executive Committee of the Coalition for Healthcare Communication “Fake news” is front and center in the national debate, but its impact on healthcare communications is underestimated. Healthcare professionals (HCPs) have always relied on third-party endorsers from important media outlets to educate the public on health […]

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DTC Advertising

PhRMA DTC Survey Shows Ads Are Valued by Consumers

PhRMA DTC Survey Shows Ads Are Valued by Consumers

July 25, 2017 – A large majority of Americans recognize the value of the information provided in direct-to-consumer (DTC) ads and state that the ads promote adherence and help patients remember to visit their doctor, according to a recent survey of 1,500 people sponsored by the Pharmaceutical Research and Manufacturers of America (PhRMA) and conducted […]

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