Tag: digital advertising

digital advertising

DTC Advertising

Major Health Advertisers Inadvertently Placing Ads on Misinformation Sites

Major Health Advertisers Inadvertently Placing Ads on Misinformation Sites

March 8, 2021 – Pharmaceutical companies and other healthcare stakeholders who utilize programmatic advertising are unintentionally placing ads that promote COVID-19 vaccines, vaccine distribution and safe pandemic practices on websites that are spreading false health information, according to a recent report from Newsguard. “Throughout the pandemic, many of the world’s largest and most trusted brands […]

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Legislative

Maryland Legislature Overrides Gov. Hogan Veto, Enacts Digital Advertising Tax

Maryland Legislature Overrides Gov. Hogan Veto, Enacts Digital Advertising Tax

Feb. 15, 2021 – The Maryland House and Senate voted last week to override Gov. Larry Hogan’s May 2020 veto and enact the nation’s first tax on digital advertising, a move that other states are in the process of considering in light of a backlash against big tech companies and significant budget shortfalls as the […]

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Legislative

Gov. Hogan Vetoes Maryland Digital Ad Tax Legislation

Gov. Hogan Vetoes Maryland Digital Ad Tax Legislation

May 11, 2020 – A bill that proposed a Maryland tax on “digital advertising services” that was approved by the state legislature in March was vetoed on May 7 by Maryland Gov. Larry Hogan (R), stopping, at least for now, the nation’s first tax on digital advertising. In his veto letter, Hogan stated that the […]

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Legislative

CHC Endorses Request Calling for Veto of Maryland Tax on Digital Advertising

CHC Endorses Request Calling for Veto of Maryland Tax on Digital Advertising

April 6, 2020 – The Coalition for Healthcare Communication last week endorsed an urgent request to Maryland Governor Larry Hogan (R) to veto HB 732, which would put in place the nation’s first tax on digital advertising. The request, sent March 31 by national media and advertising trade associations and members of The Advertising Coalition, […]

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