Tag: deceptive promotion

deceptive promotion

Regulatory/FDA

FDA To Study Consumer, HCP Ability to Spot Deceptive Drug Ads

FDA To Study Consumer, HCP Ability to Spot Deceptive Drug Ads

Dec. 22, 2017 — The FDA recently announced that it was planning to study whether consumers and healthcare professionals have the ability to “spot and report” deceptive prescription drug promotion practices (https://www.gpo.gov/fdsys/pkg/FR-2017-12-12/pdf/2017-26704.pdf). The FDA’s Office of Prescription Drug Promotion (OPDP), which issued the lowest number of enforcement letters ever in 2017, appears to be looking […]

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Regulatory/FDA

FDA Will Study Consumer and HCP Ability to Identify Deceptive Drug Promotion

FDA Will Study Consumer and HCP Ability to Identify Deceptive Drug Promotion

Jan. 4, 2017 – The FDA will examine whether consumers and health care professionals (HCPs) can identify deceptive claims in prescription drug promotion, according to a notice published in today’s Federal Register. Results of the study could lead to an expansion of the FDA’s Bad Ad program to include consumer reporters. Although empirical research has […]

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