Category: DTC Advertising

NYTimes: Ban on Drug Ads Would Also Eliminate Ad Benefits

DeLauro's House Bill to Restrict DTC Advertising Likely Would Violate First Amendment

Industry More Than Ready for FDA Off-label Communications Guidance

OPDP Enforcement Letter Cites Hospira for Omission of Risk in YouTube Video

Industry Prepares for DTC Battle

Are DTC Ads Being Mischaracterized?

Save the Date: PhRMA’s Lori Reilly to Speak to Coalition on Feb. 16

Coalition Arms Industry with Tool Kit to Defend DTC Advertising

NBER: DTC Ads Increase Treatment of the Undertreated and Undiagnosed, Improve Drug Adherence