Category: DTC Advertising

Davidson Sums Up Past and Current State of DTC Ad Restrictions, Ad Tax Deduction

The Advertising Coalition Reminds FDA of First Amendment Limits to Advertising Regulation

FTC to Pharma on Native Advertising: Proceed with Caution

NYTimes: Ban on Drug Ads Would Also Eliminate Ad Benefits

DeLauro's House Bill to Restrict DTC Advertising Likely Would Violate First Amendment

Industry More Than Ready for FDA Off-label Communications Guidance

OPDP Enforcement Letter Cites Hospira for Omission of Risk in YouTube Video

Industry Prepares for DTC Battle

Are DTC Ads Being Mischaracterized?