Category: DTC Advertising

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12/04/2017

National Academies Report Calls for End to Ad Tax Deductions, Discourages DTC Ads

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11/17/2017

DTC Docket Draws Health Professional, Consumer Comments

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10/16/2017

FDA Regulations on DTC Risk Information Could Be Backfiring

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08/22/2017

FDA Opens Docket on Limiting Risk Communication in DTC Ads

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08/11/2017

Limiting Risk Disclosures in DTC Ads Improves Recall of Risk, FDA Study Shows

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07/25/2017

PhRMA DTC Survey Shows Ads Are Valued by Consumers

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06/20/2017

OPDP to Conduct DTC Survey about Internet Access, Opening Risk Statements

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12/15/2016

OPDP Sends Two Letters Citing Major Statement Treatment in TV Ad Claims

06/07/2016

Davidson Sums Up Past and Current State of DTC Ad Restrictions, Ad Tax Deduction