Category: DTC Advertising

06/21/2012

FDA Proposes Study of Disease Info in Branded Drug Ads

06/20/2012

DTC Ad Spending Down in Q1

06/12/2012

4A’s and ANA Issue Best Practices to Avoid Online Piracy and Counterfeiting

05/18/2012

Elimination of Marketing Expense Tax Deduction Still Possible, Senator Says

03/08/2012

CHC, Other Industry Leaders Warn Congress That New Laws Could Thwart Progress of Voluntary Privacy Programs

02/23/2012

DAA’s Self-regulatory Ad Program to Protect Consumers Online Is Praised by White House, DOC and FTC

02/07/2012

Digital Health Coalition Issues Guiding Principles and Best Practices to Help Lead Way on Robust Use of Social Media by Medicine Companies

01/20/2012

Does Novo Nordisk’s Victoza + Paula Deen = Recipe for Success?