Navigating Complexities, Risks and Opportunities Responsibly
This unique, industry-first initiative provides 4As and CHC members with critical insights into the Administration’s recent communications to attempt a “back door” Rx ad ban and the FDA’s increased enforcement actions, cutting-edge tools and invaluable connections to confidently navigate the highly-regulated healthcare marketing landscape. The combination of advertising industry expertise with deep knowledge of healthcare policy creates a unique offering you won’t find anywhere else.
With rising demand driven by an aging population, chronic disease management and wellness trends, the healthcare marketing space presents significant opportunities for agency growth. Healthcare is one of the most complex and heavily regulated industries—and one of the most lucrative. In 2023, the U.S. spent $4.9 trillion on healthcare—17.6% of GDP.
Yet for agencies unfamiliar with the terrain, breaking in can be daunting. And for agencies already in the space, the challenges, complexities and risks continue to evolve alongside the opportunity.
The 4As | CHC Healthcare Marketing Summit is an opportunity to gain a better understanding of this landscape and learn to unlock its potential with informed clarity and confidence.
REGISTER FOR EVENT
Free Half-Day Event
Event Date
10.09.2025
On the Agenda
- The Big Picture – Government’s Role In Healthcare Is Going To Get Bigger In The Coming Years. How Will We Pay For It?
- Healthcare vs. Wellness Markets – What’s The Difference?
- Healthcare Data Everywhere, All The Time – What Are The Opportunities And The Risks?
Speakers Include
- Justin Thomas-Copeland, CEO, 4As
- Jameson Fleming, Editor In Chief, MM + M
- Ashwini Karandikar, EVP, Media, Technology & Data, 4As
- Ari J. Markenson, J.D., M.P.H., Partner, Venable LLP
- Jay Carter, EVP Business Development, CG Life
- Chris Paquette, CEO, DeepIntent
- Alison Pepper, EVP, Government Relations, 4As
- Jim Potter, Executive Director, CHC