The updated fact sheet on How Healthcare Communication and Marketing Improves Health Outcomes – offers more than a dozen healthcare marketing facts supported by references to cited studies and research – to convey how healthcare marketing benefits patients, the healthcare system and the U.S. economy. It’s also fundamentally good for business messaging. Take them and make them your own in your company’s efforts to promote the healthcare communication and marketing industry.
NEW: Mythbusting MAHA’s Claims about Healthcare Marketing
At the request of members and advocates, a new section has been added to directly counter MAHA myths versus fact, such as:
MYTH: Healthcare advertising erodes public trust.
FACT: The opposite is true. Healthcare advertising increases public trust and education – urging individuals to talk with their doctors – about humiliating diseases and conditions stigmatized in American culture, including depression and anxiety, erectile dysfunction, osteoporosis, high cholesterol, HIV, psoriasis/eczema, obesity and diabetes, as well as encouraging early screening and treatment for breast, skin and prostate cancers.
If you can improve these factoids, have updated citations or can add to them, please send your input to [email protected].
About Coalition for Healthcare Communication
Founded in 1993 and a subsidiary of 4As, the Coalition of Healthcare Communication, promotes the free exchange of accurate, credible, and scientifically sound healthcare information. The CHC is the trade association representing and advocating for healthcare communication and marketing industry, including healthcare advertising agencies, publishers and advertising technology companies. The CHC works to ensure that healthcare communicators have a seat at the table when important decisions are being made impacting the free flow of important and truthful healthcare communications.
