Coalition to Sponsor Medical Marketing Pitch Webinar

April 6, 2015 – The Coalition for Healthcare Communication is sponsoring a Webinar May 6 that will highlight both basic and advanced techniques ad agencies can use to successfully sell their services to clients. Led by Rob Buccino, an experienced agency pitch runner and consultant, “The Twelve Steps to a Winning Medical Marketing Pitch” Webinar will describe what separates successful pitches from ones that fail, so agencies can improve their odds.

“This Webinar offers agency leaders, account service professionals and creative and project management team members expertise from Buccino’s more than 30 years in the business,” said Coalition Executive Director John Kamp. “The Coalition is very pleased to sponsor this event for both Coalition members and non-members.”

Buccino has led business initiatives and successful new business teams at integrated marketing agencies, and has provided both strategic and creative direction for major products and services for clients. An ad agency veteran, Buccino has focused on new business and pitching methods since 1999. He is the author of The Pitch Book, a definitive resource on new business development, and has his own company, NeoCortex Consulting Group.

The May 6 Webinar will be held from 12 p.m. to 1 p.m. Register through Brown Paper Tickets at:

Pricing for the event is as follows:

  • Individual (Coalition member): $100
  • Individual (non-member): $150
  • Agency (Coalition member): $500
  • Agency (non-member): $750
  • Network (all agencies member): $2500
  • Network (all agencies non-member): $3000

A fee of $25 will be applied to any cancellation.