Leveraging Technology and Other Highlights from DIA Marketing Meeting

Feb. 23, 2015 – Dale Cooke, owner of PhillyCooke Consulting, who spoke Feb. 18 at the Drug Information Association’s Marketing Pharmaceuticals conference, told attendees that because mobile use for health information has exploded, they should be leveraging innovative technologies to reach users where they are. To view a summary of Cooke’s presentation and read his highlights of the meeting’s sessions, go to: http://regulatoryrx.blogspot.com/2015/02/dia-marketing-pharmaceuticals-wrap-up.html