Sept. 9, 2013 – In a recent blog post on Drugwonks.com, entitled “Tweeter Reflux,” Peter Pitts reminded industry that although social media may pose complex questions, sponsored tweets are not that complicated. They are paid advertisements, pure and simple.
Pitts cites AstraZeneca’s recent withdrawal of paid ads from the Associated Press’ Twitter feed because although the content was unbranded, expanded tweets for the company’s acid reflux drug Nexium revealed the brand name.
“What part of ‘unbranded,’ didn”t you understand?” Pitts wrote in his posting. He also noted that “‘Sponsored’ means paid – and ‘paid’ is not social media.