DTC Study Does Not Claim DTC Ads Cause Doctors to Prescribe Inappropriately

May 23, 2013 – A study of the effect of direct-to-consumer advertising for statin drugs on physician prescribing that recently was published in the Journal of General Internal Medicine “does not claim DTC advertising causes physicians to inappropriately prescribe medications,” according to Peter Pitts, president and co-founder of the Center for Medicine in the Public Interest.

Pitts asserts in a recent DrugWonks.com blog post that the mainstream media “both missed and misinterpreted” this “’aha’” moment. He also states that “The FDA’s own research, over many years, confirms that same diagnosis.”

To read the full post, go to: http://drugwonks.com/blog/why-dtc-is-good-for-you