Kamp to Chair Social Media/Patient Care Panel at DIA Annual Meeting

May 5, 2011 — The regulatory challenges and marketing opportunities facing drug, device and biological companies using digital and social media to reach doctors, patients and caregivers will be discussed by experts with both marketing and regulatory backgrounds at the Drug Information Association’s 47th Annual Meeting, held June 19-23 in Chicago.

A June 22 panel session, “The Problems and Promise of Using Social Media to Improve Patient Care,” which is being chaired by Coalition for Healthcare Communication Executive Director John Kamp, will outline the regulatory environment in which companies are using social media to promote their products and will review concerns regarding the public relations and legal risks posed by the public, the plaintiff’s bar, and state and federal law enforcement agencies.

Forum panelists include special speaker Christopher M. Schroeder, CEO and board member, HealthCentral, as well as Mike Myers, president, Palio; Sharon Callahan, CEO, The Vue Group & LLNS; and Stuart Ingis, partner, Venable LLP. For more information on the conference, go to http://www.diahome.org.uk viagra purchase