Tag: sales aids

sales aids

Regulatory/FDA

OPDP to Study How Source, Graphics and Time Affect Physician Perceptions of Info

OPDP to Study How Source, Graphics and Time Affect Physician Perceptions of Info

Aug. 26, 2019 – How healthcare professionals are influenced by different factors in prescription drug journal abstracts or sales aids – context, rigor of the underlying clinical study and time – is going to be examined by the FDA’s Office of Prescription Drug Promotion (OPDP). In a recent Federal Register notice, the agency stated that […]

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