Tag: promotional research

promotional research

Regulatory/FDA

FDA Ramps Up Drug Promotion Research Focus

FDA Ramps Up Drug Promotion Research Focus

March 14, 2018 – The FDA has “prioritized a robust social and behavioral science research program” to help the agency understand “how consumers respond to prescription drug promotion,” according to FDA Commissioner Scott Gottlieb, M.D. This Office of Prescription Drug Promotion (OPDP) research “has provided key information to inform our policies related to the proper […]

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