NBER: DTC Ads Increase Treatment of the Undertreated and Undiagnosed, Improve Drug Adherence

Dec. 7, 2015 – While direct-to-consumer (DTC) advertising increases the number of drug prescriptions, it also boosts the number of people being treated for commonly undertreated conditions and improves drug adherence, according to a new study released by the National Bureau of Economic Research (NBER). The NBER study, “Prescription Drug Advertising and Drug Utilization: The […]

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