Tag: medication adherence

medication adherence

DTC Advertising

PhRMA DTC Survey Shows Ads Are Valued by Consumers

PhRMA DTC Survey Shows Ads Are Valued by Consumers

July 25, 2017 – A large majority of Americans recognize the value of the information provided in direct-to-consumer (DTC) ads and state that the ads promote adherence and help patients remember to visit their doctor, according to a recent survey of 1,500 people sponsored by the Pharmaceutical Research and Manufacturers of America (PhRMA) and conducted […]

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Study States that U.S. Medication Adherence Could Save Billions

June 21, 2013 – If medicines were used more responsibly by doctors and patients, the United States could save roughly $200 billion that are wasted each year on avoidable hospital admissions, outpatient treatments, prescription drugs and emergency room visits, according to a recent study conducted by IMS Institute for Healthcare Informatics. The report, “Avoidable Costs […]

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