Oct. 4, 2022 – How physicians and patients view medication adherence claims in online ads is the subject of a two-part research study announced recently by the Food and Drug Administration’s Office of Prescription Drug Promotion (OPDP). “Patient non-adherence to medication regimes is a well-known challenge in health care,” OPDP stated in the Sept. 23 […]
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July 25, 2017 – A large majority of Americans recognize the value of the information provided in direct-to-consumer (DTC) ads and state that the ads promote adherence and help patients remember to visit their doctor, according to a recent survey of 1,500 people sponsored by the Pharmaceutical Research and Manufacturers of America (PhRMA) and conducted […]
Read moreJune 21, 2013 – If medicines were used more responsibly by doctors and patients, the United States could save roughly $200 billion that are wasted each year on avoidable hospital admissions, outpatient treatments, prescription drugs and emergency room visits, according to a recent study conducted by IMS Institute for Healthcare Informatics. The report, “Avoidable Costs […]
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