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First A

DTC Advertising

CHC Cites Practical, Legal Concerns in Comment to CMS on Drug Prices in DTC Ads

CHC Cites Practical, Legal Concerns in Comment to CMS on Drug Prices in DTC Ads

Dec. 17, 2018 – The Coalition for Healthcare Communication (CHC) finds the recent proposal to require drug list prices in direct-to-consumer (DTC) television ads “detrimental to the interests of both health providers and patients,” and raises numerous practical and legal concerns to support that position in its official comment filed Dec. 14 with the Centers […]

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