Immediate Guidance Slips Again May 9, 2011 – A recent notice in the Federal Register calling for comments on a series of Food and Drug Administration (FDA) studies to determine the most effective way of presenting risk information online indicates that the FDA is still a long way from developing significant new social media guidance. This status […]
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FDA social mediaInnovate with Social Media While Waiting for FDA Guidance, Says Coalition Executive Director
April 11, 2011 – While waiting for the Food and Drug Administration’s (FDA’s) Division of Drug Marketing, Advertising, and Communications (DDMAC) to begin issuing social media guidance, it is important for agencies and clients to create compelling sites for professionals and patients that stay within the FDA’s existing policies, according to John Kamp, executive director […]
Read morePew Survey Confirms Importance of Internet to Consumers
March 4, 2011 — Although the medicines industry is treading carefully in its use of Internet marketing, new research confirms that consumer use of the Internet is growing. Consumers both use and value the ability to research health topics online, according to the recently released results of a Pew Internet Project/California HealthCare Foundation survey. Meanwhile, pharmaceutical companies […]
Read moreDDMAC Tells Industry at DIA: “Follow the Regs” Until Social Media Guidance Is Issued
Feb. 28, 2011 — In yet another indication that industry and agencies should not expect major changes in social media marketing rules, Tom Abrams, the head of FDA’s Division of Drug Marketing, Advertising, and Communications (DDMAC), told participants at DIA’s annual marketing meeting in Washington, D.C., on Feb. 22 to “follow the regulations” while waiting for formal FDA guidance. During an […]
Read moreRough Seas or Smooth Sailing? Navigating Pharma’s Role in Social Media Marketing
Feb. 14, 2011 — As more and more pharmaceutical companies explore the addition or expansion of social media marketing efforts, they are seeking to balance the perceived benefits of such marketing with the slow emergence of metrics to validate those benefits. However, it appears that social media marketing is gaining traction, according to a recent Harvard […]
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