Tag: FDA Form 2253

FDA Form 2253

DTC Advertising

OPDP, Lilly Come to Terms Over TV Ads for Migraine Drug

OPDP, Lilly Come to Terms Over TV Ads for Migraine Drug

Jan. 17, 2022 – A common theme among the enforcement letters issued by the FDA’s Office of Prescription Drug Promotion (OPDP) is the manner in which a drug’s promotional materials present product benefits while omitting product risk information. In its final Untitled Letter of 2021 to Eli Lilly, OPDP repeated this message, but the company’s […]

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