By Karsten Risch, M.D., Ph.D., MPH, Chief Medical Officer, Havas Health & You Promoting fraudulent or ignorant medical practices used to be called quackery. Of course, the tendency to cite anecdotes as conclusions without supporting data is widespread — and not limited to healthcare — and has increasingly been called “fake news.” In particular, social […]
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Laura Schoen, President, Global Healthcare, Weber Shandwick-IPG and member of the Executive Committee of the Coalition for Healthcare Communication “Fake news” is front and center in the national debate, but its impact on healthcare communications is underestimated. Healthcare professionals (HCPs) have always relied on third-party endorsers from important media outlets to educate the public on health […]
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