Tag: Endorsement Guide

Endorsement Guide

Regulatory/FDA

FTC Issues Proposed Rule Identifying 7 Deceptive Marketing Review and Testimonial Practices

FTC Issues Proposed Rule Identifying 7 Deceptive Marketing Review and Testimonial Practices

The Federal Trade Commission (FTC) announced on June 30th a new notice of proposed rulemaking (NPRM) that attempts to stop marketers from using illicit or deceptive review and endorsement practices. This proposed rule aims to protect consumers seeking genuine feedback on products and services while promoting fairness for honest businesses. Any agencies or their clients […]

Read more

Regulatory/FDA

FTC Releases First Update to Endorsement Ad Guidelines in a Decade

FTC Releases First Update to Endorsement Ad Guidelines in a Decade

The Federal Trade Commission (FTC) issued updates on June 29, 2023 to its Guides Concerning the Use of Endorsements and Testimonials in Advertising (“Endorsement Guides”) and updated its practical business guidance “FTC’s Endorsement Guides: What People are Asking” (“Business Guidance”). Last updated in 2009, the final revisions to the Endorsement Guides feature several key additions addressing technological changes in […]

Read more