March 25, 2015 – The amount of money that drug companies spent on direct-to-consumer advertising rose from $3.8 billion in 2013 to $4.5 billion in 2014, a potential signal of both a recovering economy and industry’s desire to speak more directly to the patients who are gaining more control of their own healthcare. According to […]
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DTC spendingPromotion Down, But Prospects Up for New Drugs
March 22, 2013 – Although spending on drug promotion has declined in recent years, 2013 could be a pivotal year for the drug industry and its marketing partners. New legislative authority has spured an already energized FDA drug approval staff to focus on novel drugs. The new program, giving prioity for agents in critical areas, builds on […]
Read moreWhat Does DTC Spend Really Mean?
Aug. 21, 2012 – A recent article posted on Pharmalot.com suggests that pharmaceutical company direct-to-consumer (DTC) spending tells a story about the company’s product marketing strategy. For example, the article states that data released by Cegedim Strategic Data – charting DTC spend by the top 10 pharma companies from July 2011 to April 2012 – […]
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