Tag: DTC consumer survey

DTC consumer survey

DTC Advertising

PhRMA DTC Survey Shows Ads Are Valued by Consumers

PhRMA DTC Survey Shows Ads Are Valued by Consumers

July 25, 2017 – A large majority of Americans recognize the value of the information provided in direct-to-consumer (DTC) ads and state that the ads promote adherence and help patients remember to visit their doctor, according to a recent survey of 1,500 people sponsored by the Pharmaceutical Research and Manufacturers of America (PhRMA) and conducted […]

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