March 22, 2013 – Although spending on drug promotion has declined in recent years, 2013 could be a pivotal year for the drug industry and its marketing partners. New legislative authority has spured an already energized FDA drug approval staff to focus on novel drugs. The new program, giving prioity for agents in critical areas, builds on […]
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drug approvalPatients Need Education on Value of New Drugs
Sept. 21, 2011 — The results of a study issued last week show that a majority of patients have a preference for new drugs over older drugs, and that the public does not completely understand the FDA new drug approval process. For marketers, this may be good news, but industry also may want to consider […]
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