Nov. 5, 2013 – The FDA announced last week that it plans to conduct research on how adolescents interpret direct-to-consumer (DTC) advertising that is directed at them, according to a notice published Oct. 31 in the Federal Register (2013-25963). The agency is proposing the study because “the need for understanding how adolescents weigh risks and […]
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DavidsonIndustry on DTC Advertising Study: An Informed Patient Enables Better Care
Dec. 3, 2012 – Several industry advertising experts have weighed in regarding what message drug companies should take from a recent study published in Cancer regarding the impact of direct-to-consumer (DTC) advertising for aromatase inhibitors (AIs). The study, released in November, found that DTC advertising (DTCA) for AIs “was associated with increases in appropriate prescriptions […]
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