March 24, 2022 – By Jay Carter, EVP/Director of Business Development, AbelsonTaylor In remarks I made recently at the 2022 Medical Advertising Hall of Fame gala, I asked the following questions, which I think are especially applicable here: Do you work on communications to consumers or patients regularly? Do you work on digital initiatives as […]
Read moreSept. 21,2012 — Regardless of the outcome of the upcoming presidential election or the changing state of healthcare reform, “the patient is the trend of the future,” according to Kavita Patel, M.D., managing director, Engelberg Center for Health Care Reform Fellow, Economic Studies, Brookings Institution. “Understanding the patient better, understanding [care] from a consumer’s perspective, […]
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