The CHC has developed a series of factoids on How Healthcare Communication and Marketing Improves Health Outcomes – supported by references to cited studies and research – to convey how healthcare communication and marketing benefits patients, the healthcare system and the U.S. economy. It’s also fundamentally good for business messaging. Take them and make them […]
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The following are earned news media articles, webinars and podcasts with contributions by CHC staff and member interviews and presentations. Framing DTC Rx Ad Ban: to convey courts, regulatory and legislative history that a DTC Rx advertising ban would ‘not be easily accomplished. RFK Jr.’s HHS gutted OPDP. How will it impact pharma advertising? (MM+M, […]
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Please email jpotter@cohealthcom.org if you are a CHC member unable to sign-in or are interested in joining the Coalition for Healthcare Communication.
Violet Aldaia has been elected as the new board chair of the Coalition for Healthcare Communication (CHC), a subsidiary of 4A’s, representing healthcare advertising, publishing and communications companies. She follows Jay Carter, former Executive Vice President of Business Development for AbelsonTaylor. Violet is President of Havas Life Chelsea, one of Havas Health Network’s flagship health […]
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On May 9, 2023, the Maryland Supreme Court reversed a ruling by the Anne Arundel Circuit Court that Maryland’s tax on digital advertising was unconstitutional, saying the court lacked jurisdiction over the case. In an order, Chief Justice Matthew Fader punted the case back to the Anne Arundel County Circuit Court and ordered it to dismiss the case […]
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WASHINGTON, D.C., March 28, 2023 – James (Jim) Potter has been named the new Executive Director for the Coalition of Healthcare Communications (CHC), following the retirement of Jon Bigelow, and its acquisition by the American Association of Advertising Agencies (4A’s) in 2022. The acquisition was made to enable the CHC to expand their capabilities for […]
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December 14, 2022 — The American Association of Advertising Agencies (4A’s), the leading U.S.-based advertising trade association serving more than 600+ members nationwide, today announced the acquisition of the Coalition for Healthcare Communication (CHC). Founded in 1993, the Coalition for Healthcare Communication (CHC) promotes the free exchange of accurate, credible, and scientifically sound healthcare information. […]
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Aug. 15, 2022 — The Inflation Reduction Act passed last week may represent the best outcome the biopharma industry reasonably could have hoped for at a time when so many in Congress are eager to respond to strong public opinion that prescription prices are too high. The new legislation, which reins in some drug costs […]
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March 24, 2022 – By Jay Carter, EVP/Director of Business Development, AbelsonTaylor In remarks I made recently at the 2022 Medical Advertising Hall of Fame gala, I asked the following questions, which I think are especially applicable here: Do you work on communications to consumers or patients regularly? Do you work on digital initiatives as […]
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Feb. 19, 2021 – On Feb. 18, four trade groups – the U.S. Chamber of Commerce, the Internet Association, NetChoice, and the Computer and Communications Industry Association, whose members include tech giants Amazon, Facebook and Google – filed a lawsuit in the U.S. District Court for the District of Maryland stating that Maryland’s new digital […]
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